Flash - Wine for Light!

Written by Michelle Negron on

We've got big news for Switzerland!

Michelle, our very own Spanish wine specialist who runs our BaRebe wine bar and helps you with your wine orders, has made her own wine and it has finally arrived in Switzerland. And this is no ordinary wine.... 

FLASH: WINE FOR LIGHT (IG: @flashwineforlight) is a vibrant clarete, a traditional type of rosé (or light red) wine, made from red and white grapes, co-fermented and vinified simply to make a delicious, easy-drinking, young wine.

FLASH was founded by wine importers (and transatlantic co-conspirators), Michelle Negrón and Ariana Rolich, in order to align their professional passions and personal goals, to make a wine and donate a portion of proceeds to charity providing aid to Puerto Rico (our Michelle is Puerto Rican).

Following the disasters of Hurricane Maria, the earthquakes that began in January 2020, and now Coronavirus, it is impossible to ignore Puerto Rico‘s urgent need. FLASH is their small attempt to mitigate present, ongoing, and historic devastation to the island that is compounded by systemic government neglect. They will donate to the wonderful organization ConPRmetidos www.conprmetidos.org


This combination of traditional red and white Catalan varieties results in a bright and fruity, fluid and gastronomic, dry rosé. Flash bursts from the glass with the fragrance of floral alpine strawberry, ripe cherries, and savory Mediterranean herbs. Fresh raspberry flavors drench the palate, lifted by vibrant acidity and a mouth-watering salty note that remains on the very long, dry finish. Garnatxa Negra provides FLASH with perfume and primary fruit notes, as well as an electric base for the blue-tinged rosé color. Macabeu’s musky golden fruit flavors combine with the prominent salinity and herbaceous length that is characteristic of Garnatxa Blanca from Terra Alta. The result is a vibrant wine that is thirst-quenching as an aperitif, with texture and complexity that make for interesting pairings. Our favorite is whole fish from the grill with fresh herbs and a healthy drizzle of Mediterranean (preferably Catalan!) olive oil. Enjoy FLASH! Bring the light!

FLASH: WINE FOR LIGHT is a collaboration in every sense. Michelle and Ariana have relied every step of the way on the skills, efforts, and trust of a network of inspiring professionals. Winemaking and importing are the most heralded roles in the wine business. However, the talents and time of designers, printers, harvesters, transport agents, warehouse workers, legal advisors, distributors, retailers, restaurateurs, and non-profit partners, are invaluable in the process of creating a wine. We raise a glass in gratitude to all who touched this project!


Michelle is best described as an energetic Cuban-Puerto Rican wine agent, importer, distributor, and storyteller of winemaker stories, based in Zurich and Barcelona. Her life adventures have taken her from her home country of Puerto Rico to the beaches of Mallorca, a shipyard in Marseille, the hills of Wales, the bustling wonder of Madrid, and the Gothic streets of Barcelona. On a weekend wine trip to the Priorat, she tasted a bottle of old-vine Carignan that blew her mind, and a few months later, with zero wine training and just her suitcases and two cats Sultán and Gaia, she was living there, part of a small project in Gratallops, involved in and learning every step of the winemaking process and in charge of sales and export. The journey has not always been easy. However, many bottles later, she is dedicated to telling the stories of these wonderful humans and their families who tirelessly work day and night, at the mercy of nature, to delight us with every bottle of wine that we open.


Ariana’s passion for wine was spurred by chance at a young(ish) age, over mysterious bottles of wine, shared with her older brother, Eavon. Sharing a bottle of wine connects us to the people we drink it with, as well as every aspect of the wine’s origins and production: from the history, language, and culture of the humans who farm the land, pick the grapes, and make the wine, to the geology and climate of each region and the chemistry of particular vintages. As longtime Spanish wine buyer and manager at New York retailer, Chambers Street Wines, Ariana was blown away by the profound potential of Spain, its unusual diversity of vineyard zones, and the fascinating people working in them. She dedicated herself to sharing their stories and work. In 2018, Ariana founded her own import and consulting company, AR Wine LLC, specializing in building markets for emerging wine regions in Spain.

ABOUT ConPRmetidos

From Isabel Rullán and Mili Landrón, founders of ConPRmetidos in Puerto Rico: “ConPRmetidos is a non-profit organization based in San Juan. It started as a movement and call to action for everyone to take part in helping Puerto Rico move forward and, in a short time, it became known as the organization that connects those in the Island with those living abroad. Since the devastation of the hurricanes in 2017, their team has been engaged in long-term revitalization efforts through their own Collaborative Impact Grant model (CIG). The CIG model provides funding and technical assistance to vulnerable communities while implementing development projects that rethink industries like fishing and coffee farming. ConPRmetidos’ ultimate goal is to build a stable, productive, and self-sufficient Puerto Rico.” To learn more, please visit the website conprmetidos.org or @conprmetidos on social media.

Celler Bernaví, Winery Partner

From the Bernaví team: “Marco, Ruth & Gino, three people with a single passion: wine. We are growers first and foremost and make personal wines from our vineyards’ grapes, always with respect for the land. We started our adventure in Terra Alta at Mas Vernet property: here we saw all the peculiarities and potentialities of this region. We are in a pre-coastal area where the Mediterranean climate meets the Spanish highlands. Here the high temperature variation between day and night during the summer promotes good grape ripeness. The scarce precipitation and prevailing winds of Garbi and Cerc allow a style of production that totally respects and enhances the environment. The limestone Quaternary soils present quite extreme and fascinating conditions. We are artisans interpreting the terroir of Terra Alta, following winemaking traditions that are partly Italian and partly Catalan, just like us. Autochthonous and international grape varieties come together under this vision at Mas Vernet. ”

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